Looking to make your next white paper an excruciating experience for all involved? We’re here to help!
Alternative approach: Must we really? Very well…
- Set unreasonable timelines: Give your SMEs little to no advance notice, forcing them to gather their thoughts on the fly. Demand instant turnaround from your writer and then dump the whole thing on the production people just days before you plan to launch.
- Overreach: Craft a white paper that addresses every pain point, that promotes multiple solutions and endorses a wide range of new approaches. Leverage this opportunity to bury your potential client in alternatives and options; inundate them with data.
- Don’t plan: If it sounds like a good idea it probably is. Just run with it. Don’t sweat the details: Subject matter, spokesperson, timeline, distribution, it’ll probably all come together. Dive right in and sort it out as you go.
Alternative approach: Must we really? Very well…
- Set a realistic timeline, leaving ample time for SMEs to prep and allowing for revisions on the back end.
- Keep it trim and tight. Narrow the focus to a single business proposition, a compact range of pain points and a specific solution set.
- Over-plan. Plan it to death. Know what you’re doing and how you intend to do it before setting the wheels in motion.
